FertiStream in China: Building Trust, Empowering Local Talent, and Cultivating Lasting Relationships 🌱

In China, especially, our approach focuses on building trust, respecting culture, and staying close to the field.

Mr. Huafang Qiu

General Manager of FertiStream China

“Our team in China is fully localized, consisting of members who hold a master's degree or higher in agriculture. They have extensive and professional experience, coupled with a deep understanding of China's agents, customers, distributors, and retail stores.”

By empowering local talent rather than relying on foreign managers, we’ve built strong, lasting relationships with farmers, retailers, and distribution partners across the country. From small-scale buyers purchasing 500 tons to large enterprises acquiring thousands of tons per quarter, our customer base is as diverse as the crops they grow.

Adam Richardson

CEO of FertiStream China.

“Farmers are the ultimate customers, regardless of the sales channel. The end buyer is the individual who applies fertilizer in the field, making the final purchasing decision.”

In 2025, we proudly continue to supply China with Belgium’s most trusted SOP- and MOP-based NPK fertilizers, known for their consistency and reliability.

As we look ahead, our priority is not rapid expansion but sustainable, stable growth — adapting to an ever-changing market. We’re not just supplying fertilizers, we are growing relationships.